Name: PRSA Tri-State District 2023 Conference
Start: 2023-05-04T08:00:00-04:00
End: 2023-05-04T17:00:00-04:00
Location: New York Athletic Club

12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit

Friday

September

7:00pm

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Speaker Name

Short speaker biography.

Acme Co. is the presenting sponsor for this event.

On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

Speaker Name

Speaker Title

Short speaker biography.

PRSA Tri-State District 2023 Conference

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The evolution of public relations is here.

Our industry is changing. Our roles are changing. Our skills must change.

JOIN US ON THURSDAY, MAY 4 for Redefining Relationships: The Expanding Role of PR! After a brief postponement, the PRSA Tri-State District Conference RETURNS in person after a three-year hiatus. In today’s landscape, PR professionals are rethinking, refocusing and redefining our relationships with our audiences, our employees, the media and with ourselves.

Register today to join us for a day of outstanding main stage keynotes and thought provoking breakout sessions around the hottest topics in the industry like sustainability, crisis communications, DEI, the great resignation and more. The Tri-State District Board has created a conference experience with outstanding industry speakers from agency, in-house and independent practitioners.

Now is the time for PR professionals to take our skills to the next level as we navigate a new year filled with new challenges and opportunities. This is an event you won't want to miss!!!!

Opening Keynote: Fireside Chat

Sally Susman

Executive Vice President and Chief Corporate Affairs Officer, Pfizer

Sally Susman has a once-in-a-lifetime experience and perspective of being a present and involved as Pfizer decided to produce the COVID-19 vaccine in record time. She will share lessons learned from the pandemic and as well as insights from her distinguished career from Capitol Hill to Corporate America. Susman is also the author of the new book “Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World," a must-read masterclass in communicating through today’s noise and static to feel heard and understood.

Speakers

Gina Cherwin

Chief Operating & People Officer, DDC Public Affairs

Amy Mayurnik

Senior Vice President, Global Recruitment, Stagwell

Loreal Torres

Chief People Officer, Vested

Josette Thompson

Managing Director, Prosek Partners

Cortney Stapleton

Chief Executive Officer, The Bliss Group, Chairwoman Next Tech

Georgette Pascale

Former CEO & Current Business Ally and Speaker, G.

Karen Mateo

Chief Communications Officer, The Public Relations Society of America (PRSA)

Linda Thomas Brooks

Chief Executive Officer, The Public Relations Society of America (PRSA)

Carmen Cusido

Senior Account Director at MikeWorldWide, Public Affairs Practice

Michael Lauer

Founder and CEO of MDL Strategic Communications

Brandi Boatner

Chair, PRSA Tri-State District; Manager, Digital & Advocacy Communications, IBM

Claire Baumann

Senior Vice President, Sustainability SME, BCW Global

Dr. Cynthia Isaac

Managing Director

Corporate Communications Practice, Syneos Health

Toby Usnik

Head of Communications, British Consulate General of New York

David Rosen

Digital Marketing Executive

Deidre Latour

Chief Communications Officer

Carmen San Segundo

Global Marketing & Communications Director, CSR and ESG, IBM

Kasia Reterska

Executive Vice President, Social Impact & Sustainability,

Weber Shandwick

Julian Zilberbrand

EVP Advanced Media & Data Solutions, Paramount

Jacqueline Mroz

Associate Editor, New Jersey Monthly

Macollvie J. Neel

Journalist & Communications Consultant Principal, Comms Maven LLC

Tejas Totade

Chief Technology Officer (CTO), Ruder Finn

Jamie Joyce

Managing Director, Digital, RUBENSTEIN

Amber Micala Arnold

Group Vice President, DEIJ and Corporate Communications, MikeWorldWide

Carmella Glover

President of the Diversity Action Alliance and the Director of DE&I, Page Society; Chair, PRSA-NY Chapter

Sarah Smith

Director of Media Relations and Social Media, Weill Cornell Medicine

Tamika Young

Communications Executive, Netflix

Marcus Braham

Vice President, Food & Beverage, Padilla

Ashok Sinha

Senior Vice President, Head of Corporate Communications & PR, Audacy

Bill Hankes

Chief Communications Officer, Forbes

Hanif Sumner

Digital Marketing Director, United Entertainment Group

Ashley Buford

Director of Corporate Communications, Regeneron

Drew Mitchell

Senior Vice President, Brand Purpose, Edelman

Fatou Barry

Founder, PR Girl Manifesto

Kristin Meyers

Finance Journalist, Former Editor-in-Chief, The Balance

Natan Edelsburg

Chief Partnerships Officer, Muck Rack

Schedule

8:00 – 8:45 AM

Coffee Chat & Registration

8:45 – 9:00 AM

Welcome to the Expanding Role of PR: Opening Remarks

Brandi Boatner – Chair, PRSA Tri-State District; Manager, Digital & Advocacy Communications, IBM

9:00 – 9:40 AM

Opening Keynote Address: Fireside Chat

Sally Susman - Executive Vice President and Chief Corporate Affairs Officer, Pfizer

Moderator - Fatou Barry, Founder of PR Girl Manifesto

9:45 – 10:30 AM

AM BREAKOUT SESSIONS

Session 1: The Commercial Imperative: How Comms Can Drive DEI & Business Impact

Session 2: Messages For the Moment: Campaigns, Content & Clarity

Session 3: An Integrated Takeover: The Skills Needed for the Digital Universe

10:40 – 11:00 AM

PRSA Update: Celebrating 75 Years & Looking Ahead

Linda Thomas Brooks, Chief Executive Officer, PRSA

11:00 – 11:30 AM

Networking Break

11:30 – 12:30 PM

Meet the Media Panel

LUNCHEON

Sponsors

IBM is the DIAMOND sponsor for this event.

G. is a supporting sponsor for this event.

Muck Rack is a presenting sponsor for this event.

BCW is a supporting sponsor for this event.

CommPro Biz is a media partner for this event.

Connect with Tri-State on Social!

Share the event with your friends, colleagues and contacts on social media. Encourage your peers to join us! #PR3state23

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Frequently Asked Questions

On what date does the event take place?

The event is scheduled for Thursday, May 4, 2023.

Where is the event being hosted?

The event will take place in Manhattan at the New York Athletic Club in Central Park South.

Who is invited to the event?

Anyone who is interested in public relations, communications, marketing, media, digital and social media should attend this event.

How do I register for the Tri-State District conference?

Register for the conference by visiting the PRSA Tri-State website and the events page. There, you can complete online registration. PRSA Tri-State accepts all major credit cards, for payment through Stripe.

What is included in the cost of my registration?

You will receive a name badge and program when you arrive on site. With your name badge, you have access to attend all of the keynote sessions, the breakout sessions and the Dazzle Closing Reception.

Are meals included with my registration?

PRSA Tri-State District will provide breakfast, lunch, snacks and several coffee breaks throughout the event. The Dazzle Closing Reception includes a cash bar.

Can I cancel my registration?

Yes. To cancel your registration, contact PRSA Tri-State directly via email at hello@prsatristate.org. After April 30, no refunds will be given for event registrations or special event tickets.

What is the cancellation policy?

We understand life happens. If you need to cancel, up to 10 business days prior to the Tri-State District conference, you will receive a refund minus the administration fee. Cancellations less than 10 business days prior to the event are entitled to a pass for a future conference for either yourself or a colleague from the same company, good for one year.

Can I purchase tickets when I get to the conference?

A limited number of tickets may be available, however, we cannot guarantee the availability of tickets on-site.

Can I see what sessions will be presented before I arrive on site?

Yes. The program for the PRSA Tri-State Conference is posted online and continues to add speakers as we build and finalize the agenda.

Does PRSA Tri-State have hotel rooms available for event attendees?

Yes. PRSA Tri-State has reserved room blocks at the New York Athletic Club for Wednesday, May 3 and Thursday, May 4 the day of the event. The rooms are available to attendees at a discounted rate and are the responsibility of the attendee. You can learn more about how to reserve a room on the hotels page of the District conference website. If you are not able to take advantage of the NYAC room block, check out local area hotels from this list. Hotels fill up during the Spring time quickly so please make sure to book your hotel in advance.

What is the suggested dress code for attending the Tri-State District conference?

The New York Athletic Club does have a dress code. The City House of the New York Athletic Club is an elegant, formal building in the grand tradition of New York City. When visiting the City House, members and guests will be expected to dress, at all times, in a refined and appropriate manner.

Attire with rips, frays or tears or that displays language, motifs or insignias that may be deemed offensive are not permitted. Attire and personal appearance shall be in good taste and mindful of the Club's traditional atmosphere. Excessively revealing clothing which might be offensive to other members or guests is not permitted.

Learn more about appropriate business attire here: https://www.nyac.org/dress-code

What to do in the case of dietary and other special needs?

If you have any particular dietary needs or require special assistance, please contact PRSA Tri-State District Chair and they will get back to you within one business day and be happy to help with your request!

How should I promote the event on social media?

We encourage attendees to be social! Use social channels to let your network know what you’re learning and experiencing at the conference. We ask that you use the official conference hashtag, #PR3state23 and tag us on LinkedIn and Twitter.

The 2023 PRSA Tri-State District Conference will take place at the New York Athletic Club, located near beautiful Central Park South in Manhattan. Sign in at the registration desk and head up to the 9th floor.

Area Hotels

Here is a list of area hotels for those coming in from out of town who may want to make the conference visit a STAYCATION.

Park Central Hotel

870 7th Ave, New York, NY 10019

Phone: (212) 247-8000

Average Nightly Rate: $400/night

New York Hilton Midtown

1335 6th Ave, New York, NY 10019

Phone: (212) 586-7000

Average Nightly Rate: $450

Amertania Hotel at Times Square

230 W 54th St, New York, NY 10019

Phone: (212) 247-5000

Average Nightly Rate: $350

About PRSA Tri-State

The PRSA Tri-State District is a unified voice for the interests of membership throughout the Tri-State region that includes New York City, Westchester/Fairfield, New Jersey and Greater Connecticut. These regional groupings of chapters provide support, shared resources, and leadership cultivation for the next generation of professionals to lead the association and serve as advocates for the profession. The District is connected to PRSA National in addressing issues of common interest.

Offering leadership and training opportunities
Increasing the presence of PRSA in the PR, communications, digital, and marketing fields

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